When it comes to SaaS, crafting ads that convert is a challenge.
With shrinking attention spans and abundant choices, your copy must do more than describe; it needs to sell. The perfect blend of message, tone, and timing can turn a scroll into a click and a click into a customer.
We’ve curated 31 successful SaaS ad copies that drove real results. These ads stand out with bold headlines, clever metaphors, and focused value propositions. Ready to get into it? Let’s go!
1. Kinsta
This ad effectively blends urgency, clarity, and visual appeal to drive clicks from users who care about protecting their website. It’s a great example of combining fear based motivation with a helpful, free solution.
2. Mailchimp
The ad features a simple, eye-catching design with bright colors, showcasing Mailchimp‘s customer journey builder on a laptop. The bold “7x more orders” highlights the key benefit, emphasizing the software’s effectiveness. The CTA, “Click to learn more,” encourages further engagement. The ad effectively combines a strong benefit with a clear visual demonstration of the product’s core feature, making its impact easily understood.
3. Grammarly
The ad features a clean, bright design with a relatable use case, writing a raise request displayed in a text input box. The contrasting background, black CTA button, and logo draw attention. With the CTA “Get Grammarly,” the ad clearly addresses a common communication challenge, showing how Grammarly can help with a practical, real-world need.
4. Slack
This Facebook ad from Slack is fun, catchy, and spot-on. With minimal text, it delivers powerful, relevant points by highlighting champion words like simpler, pleasant, and productive. The playful hand emojis add energy and help the image pop. But the real hook? “Reduce your email by 48.6%.” That’s the kind of stat that grabs attention.
5. Shopify
This Facebook ad dives right in and grabs attention. Who wouldn’t want to turn their hobby into a business? Doing what you love for a living leads to a more joyful, stress-free life, and that message comes through loud and clear. The “Try Shopify for Free” call-to-action is the perfect closer as it lowers the barrier and invites immediate action.
6. Survey Monkey
Getting people to take surveys isn’t always easy, but offering an incentive changes everything. SurveyMonkey nails it with this Facebook ad by combining a clear call to action with exciting prize opportunities. The chance to win cool rewards like a Phantom 2 Drone or a GoPro makes participation feel like a win in itself.
7. Hubspot
This Hubspot Facebook ad feels authentic. Like a real snapshot of an actual employee. The headline “Collect leads in your sleep” is clever and attention-grabbing, and pairing it with a 100% free offer makes it almost impossible to pass up.
8. Adroll
This Adroll Instagram ad really stands out with its personality. Offering the option to message or chat with a real person rather than dealing with hold music or phone tag is a huge plus. The woman featured feels genuine and approachable, not like a stock photo, which immediately builds trust. The ad’s straightforward promise to help achieve marketing goals is broad enough to resonate with a wide audience, without being limited to a specific niche.
9. NordPass
This NordPass Instagram ad stands out with its authenticity and trust-building elements. The bold “5,450+ businesses” stat and certifications (G2 Leader, SOC 2, ISO 27001) quickly establish credibility. Featuring a real, approachable person instead of a stock photo adds a personal touch, while the live chat option improves user experience. The CTA “Secure your business, too” is inclusive and persuasive, making the message feel both personal and actionable.
10. Leapwork
This ad uses a clean, minimalist design with an illustration that ties in well with the question, “How much time could you save?” The bright green CTA button pops against the beige background, drawing the eye. The call to action “Get a quote” is clear and action-oriented, prompting users to engage right away.
11. Monday.com
This ad grabs attention with bold text and high-contrast colors, highlighting the key stat: “4,000+ HSBC employees.” The clean, minimal design keeps the focus clear and guides users toward action. The social proof from a trusted brand like HSBC instantly builds credibility, while the phrase “work in sync” subtly showcases the software’s strength. The CTA “Join them” and “Get started” is direct and compelling, inviting users to follow the lead of a major company.
12. Zapier
This ad effectively pairs a 5-star customer review with a G2 badge to establish trust. The dark, minimal background makes the key elements; quote, stars, and CTA stand out. The reviewer’s profile photo and verified status add authenticity, while the bold orange “Sign up for free” button draws the eye. The quote’s “Swiss Army Knife” metaphor is both catchy and clear, emphasizing the product’s versatility. Together, the testimonial and visual cues build strong credibility and prompt immediate action.
13. ClickUp
This ad uses a clean, colorful bar chart to showcase ClickUp’s top ranking, with bold red highlighting its #1 position. Recognizable logos make it easy to compare competitors at a glance. Backed by third-party validation from G2, the ad builds trust while clearly reinforcing ClickUp’s advantage. The visual comparison is simple yet powerful, making the product’s superiority immediately clear.
14. Webflow
This ad features a sleek, dark-themed Webflow interface with real-time product screenshots that clearly demonstrate the HubSpot integration in action. The CTA “Learn more” invites users to explore further. By highlighting the connection between two powerful platforms, it effectively communicates the value of CRM automation. Featuring HubSpot as a certified app adds credibility and encourages trust.
15. Falcon.io
This Facebook ad may be text-heavy, but it delivers a compelling and intriguing message. “Social E-commerce” is a fresh, lesser-known term that instantly sparks curiosity, and as online shopping evolves, it’s only going to grow in relevance. Highlighting the $6.5 billion in revenue from social shopping in 2017 adds major impact, making the concept both impressive and memorable. The phrase itself sounds modern and forward-thinking, helping the ad stand out.
16. Intercom
This ad stands out with its futuristic visuals, creative imagery, and four clear stats that highlight real value. The use of check mark emojis adds a positive, persuasive tone, reinforcing why now is the time to not just use a chatbot, but build a custom one with Intercom. As chatbots become more mainstream, this ad makes a strong case for staying ahead of the curve.
17. Asana
This Asana ad is simple and effective. The bold yellow background grabs attention, while the message “All your work in one place” clearly highlights the value. The interface preview shows real use cases, and the “Try for free” CTA encourages action with no risk. It’s a clean, focused ad that delivers.
18. Promo
This Facebook video ad is hilarious and instantly attention-grabbing. Dancing Harry’s furry moves keep viewers watching well beyond the first few seconds. By blending humor with a clear value proposition, custom marketing videos to grow your business strike the perfect balance of entertainment and effectiveness.
19. DocuSign
This Facebook photo ad from DocuSign uses a relatable, everyday person against a bright backdrop to draw attention. The clever visual emphasis on “Sign” within the word “Design” is a smart touch that reinforces the brand. The messaging focuses on reducing errors, increasing productivity, and streamlining the process “from proposal to close in a tap.” It’s a strong, strategic ad from a rapidly growing SaaS leader.
20. Hulu
This Hulu Facebook ad is both fun and clever, using a mix of humor and FOMO by pairing pain with success or happiness. The contrast creates an emotional hook that resonates. Visually, the bold black background with a bright green border demands attention and reinforces Hulu’s recognizable branding. It’s a smart, attention-grabbing execution across platforms.
21. Klarna
This Klarna Facebook ad perfectly captures Swedish minimalism, blending comfort, style, and simplicity. The image reflects ease and elegance, while the messaging reinforces Klarna’s core value: making shopping effortless through a one-stop app experience. It’s clean, practical, and on-brand.
22. Wealthfront
This Wealthfront Facebook ad is refreshingly witty, using a classic “How-To” headline to immediately hook viewers especially those interested in building wealth. The clever comparison between growing money and bamboo adds a humorous, memorable twist that makes the message both engaging and effective.
23. Coda.io
This Instagram Story Ad highlights the hassle of juggling multiple documents and spreadsheets. With a bold visual and playful text, it grabs attention and encourages viewers to swipe up and explore how Coda can help.
24. Infinity
In a crowded project management software market, it’s crucial to spotlight what sets your product apart. This Facebook ad from Infinity stands out by leading with the phrase ‘the most flexible’ a powerful headline that likely resonates with users seeking adaptable solutions. It’s safe to assume their market research confirmed flexibility as a top priority for their audience.
25. Rippling
When promoting a product or service, it’s essential to remember that customers are looking for solutions to their problems. What stands out in this Facebook ad from Rippling is how effectively it highlights the product’s convenience. One smart tactic it uses is showing how quickly users can see results, communicating clear timeframes helps set expectations and build trust.
26. Wordstream
This Facebook Story ad from WordStream stands out by grabbing the attention of online advertisers. If you use Google Ads, it’s worth checking out to see how your performance stacks up against industry benchmarks.
27. Semrush
This Facebook ad from Semrush stands out by combining clear messaging with visual simplicity. It highlights how an agency used Semrush to boost local SEO for a bakery making the concept relatable and practical for small business owners. The clean illustration and bold text catch the eye, while the “SEO Reality Show” angle adds an engaging, story-driven twist. With a strong call-to-action and a real-world success story, the ad effectively builds curiosity and trust.
28. Regus
This Instagram ad from Regus uses a clean white background and a question-based headline to tap into a key pain point for its target audience. It’s minimal, clear, and gets straight to the point. The subheadline, “We can make it better,” adds a reassuring, solution-focused touch that reinforces the brand’s value.
29. Myopolis
This Facebook ad from Myopolis stands out by clearly communicating how quickly business owners should respond to customer reviews. The use of contrasting colors to emphasize words like “seconds” and “minutes” smartly draws the eye and reinforces the urgency. The rabbit-and-turtle analogy is a clever visual metaphor that makes the message memorable.
30. Brandfolder
This Facebook ad from Brandfolder effectively uses color to emphasize the phrase “a better way,” subtly positioning their product as superior to competitors. The ad wraps up with a compelling call-to-action, “a modern solution for DAM” which reinforces their value proposition and speaks directly to the needs of their target audience.
31. Lusha
This Facebook ad from Lusha features a strong headline that promises the best of both worlds and is recognized as one of the good SaaS Ad Copy examples . By combining their core benefit with the reassuring phrase “without losing data,” the ad delivers a clear and compelling message: you can accelerate results without sacrificing what matters most. It’s a smart way to build trust while highlighting efficiency.
Thanks for staying with us.
Forget flashy slogans and buzzwords. Truly great SaaS ad copy prioritizes clarity, relevance, and connection. The numerous examples we’ve explored demonstrate that directly addressing your audience’s pain points and offering a superior solution is the most effective path to earning clicks and conversions.
So if you’re a marketer, founder, or content creator, these examples will inspire and provide actionable ideas for your brand. Adapt what resonates with your brand voice and consistently test to understand what truly connects with your audience. Remember, the most impactful ad copy doesn’t just promote, it performs. Welcome to adsforcopy, again…
