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Your Mop Isn’t Cleaning — It’s Just Making Soup

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Description

This ad is Dyson basically roasting every sad mop in existence. The old tools drag dirt around like they’re smearing guilt on the floor, while the WashG1 comes in and actually cleans the mess. It’s the difference between pretending to clean and, you know… cleaning. Dyson looks at the competition and says, “Cute effort, but no.”


Why This Works

The visual insult is instant. You don’t need words to see who’s losing. The line just adds the punch.


How to Reuse It

Show your product doing the job while everyone else makes a bigger mess. Side-by-side humiliation always sells.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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