Description
This Durex advertisement uses humor and irony to deliver a powerful message about safe sex, cleverly timed around Father’s Day. The ad features the quote, “I don’t need a condom,” followed by the tagline, “Our Favourite Dad Joke.” At first glance, it seems lighthearted, but underneath the humor lies a pointed commentary on the consequences of unprotected sex.
The ad plays on the idea that saying “I don’t need a condom” can lead to unexpected parenthood hence, the joke being labeled a “dad joke.” It’s a smart way to highlight how choosing not to use protection can have lifelong consequences, turning a moment of poor judgment into a lifetime of responsibility. The brand uses this ironic twist to reinforce the importance of using condoms not just for contraception, but also for sexual health and prevention.