Description
This ad for WHOOP, a fitness tracker, brilliantly mixes humor, pop culture, and clever branding. It plays off the famous lyrics from Sting’s song “Every Breath You Take” but gives them a fitness twist: “Every breath you take, Every move you make, Every workout you fake…” It’s catchy, slightly cheeky, and instantly familiar to many.
By doing this, WHOOP emphasizes that their device tracks everything from your sleep to workouts to recovery, and more, all with relentless accuracy.