Description
This ad opens with a lie you instantly want to disobey.
“Please do not lick this page!” isn’t a warning, it’s a dare. It taps straight into curiosity, humor, and that childlike instinct to do the exact opposite of what you’re told. Before you even process the product, you’re already smiling. The colors are loud, the layout is busy, and the mood is unapologetically fun. It feels less like advertising and more like mischief printed on paper.
How It Works
The strategy here is reverse psychology paired with repetition.
Row after row of Life Savers, each one different, each one tempting, creates a rhythm that pulls your eye across the page. You’re not asked to choose, you’re shown abundance. Variety becomes the selling point without ever being stated directly. The command grabs attention. The visuals build desire. The price and portability quietly remove resistance. By the time your brain catches up, the decision is already made.
How It Can Be Reused
This idea works anywhere attention is scarce. Tell people not to do the obvious thing. Break the expected tone. Turn the ad itself into the experience. It’s perfect for social posts, interactive billboards, packaging copy, or digital ads where stopping the scroll matters more than explaining features.
The lesson is simple:
Sometimes the fastest way to engagement is playful defiance.
