Description
This ad doesn’t explain itself because it doesn’t have to. “Your place or mine?” isn’t really about chocolate. It’s about context, timing, and a shared wink with the viewer. You’re already nearby. You’re already out. You’re already deciding what’s next. The ad simply slides into the moment like it belongs there. It feels casual, confident, and a little cheeky, like a local who knows the city better than you do.
How It Works
The genius is in how little it says. One short question. One familiar character. One clear location cue. The red M&M is relaxed, almost lounging, which lowers your guard instantly. There’s no push, no urgency, just an invitation wrapped in humor. By tying the message to a real place, the ad collapses distance. You don’t need directions. You don’t need convincing. You just think, yeah… that’s actually close.
How It Can Be Reused
This idea scales anywhere geography matters.
Swap the landmark. Change the line. Keep the tone. It works for billboards, transit ads, digital out-of-home, even hyperlocal mobile campaigns. The product stays playful, the message stays simple, and the relevance does all the selling.
Great ads don’t always ask you to buy.
Sometimes they just ask where you’re headed next.
