Description
This ad isn’t really about toys, it’s about imagination. On the surface, you’re looking at a few simple LEGO bricks. But the crossed-out words underneath tell a much bigger story. What adults see as plastic blocks, children see as boats, animals, cities, and entire worlds. The ad gently reminds you that creativity doesn’t come pre-packaged, it comes from perspective.
How it works
The brilliance is in what’s not shown. LEGO doesn’t display a finished product or a perfect build. Instead, it leaves space for interpretation. The handwritten list feels like a child’s thought process, ideas forming, changing, evolving. By asking a question instead of making a claim, the ad pulls the viewer in emotionally. You’re no longer evaluating a toy; you’re reflecting on how children think.
How it can be reused
This approach works anywhere imagination, potential, or growth is the real value being sold. It’s perfect for education, creativity tools, technology, even parenting brands. Show something simple. Let the audience project meaning onto it. When people feel like they’re part of the story, rather than being sold to, the message sticks far longer than any feature list ever could.
