Description
This vintage General Motors ad lines up five beautifully illustrated cars, Pontiac, Chevrolet, Oldsmobile, Buick, and Cadillac, and proudly declares that the “car of the future” has already arrived. It’s GM showing off, in the best way possible: sleek lines, futuristic curves, bold colors, and a sense of glamour that makes each car look like it rolled straight off a designer’s sketch pad. The message is simple: why wait for the future when you can drive it home today?
How It Works:
The ad taps into a universal thrill, getting something ahead of its time. By positioning these models as once “dream cars” now turned real, GM creates a sense of progress and privilege. The layout is vertical, almost like a fashion runway, showcasing each car as part of a high-end style parade. It makes buying a GM car feel less like a purchase and more like stepping into the future before everyone else catches up.
How You Can Reuse It:
Take what people anticipate, something they usually expect to arrive “later”, and flip the script by offering it now. Whether it’s a feature, a design, a solution, or a feeling, frame your product as the early arrival of tomorrow. Use multiple variations or models to create a sense of choice and prestige, the way GM showcased five different futures at once. When your audience feels like they’re getting ahead of the curve, they lean in, they pay attention, and they want in.
