Description
From Quest Financial Group, this ad uses a clever and relatable visual metaphor to capture the frustration many people feel when refinancing their homes. At the center of the ad is an image of a wooden labyrinth game, the kind where you try to guide a small metal ball through a maze without falling into one of many holes. It’s a familiar childhood toy, but in this context, it represents the complex, confusing, and often stressful process of home refinancing.
The headline reads, “If this reminds you of the last time you refinanced your home, call us.” It immediately creates a connection with the viewer by acknowledging a common pain point which is that refinancing can feel like navigating a tricky maze filled with obstacles.
Beneath the image, the text offers reassurance: “Refinancing doesn’t have to be a series of wrong turns and near-misses.” The company positions itself as a guide that can simplify the process, reduce stress, and help customers reach their financial goals quickly and efficiently.