Description
This Durex Play ad uses a bold, end-of-the-world joke to draw attention to their vibrating bullet. The headline reads, “The end of the world shouldn’t be the only thing coming,” pairing doomsday humor with a sexual innuendo to spotlight pleasure products in a way that’s impossible to ignore.
How This Works:
It’s shock-value done right. The ad hooks you with an apocalyptic line, flips it into a sexual punchline, and anchors it with the product visual. That contrast, something serious vs. something intimate, makes the message memorable, funny, and shareable. It also positions the product as a source of control, comfort, and fun in a chaotic world.
How You Can Reuse It:
Pick a dramatic or universally relatable event (end of the quarter, tax season, Mercury in retrograde, deadlines, breakup season), and twist it into a humorous, product-centered double meaning. The formula is simple: Take a big problem → turn it into a cheeky misdirection → make your product the unexpected hero.
