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The Tool You Didn’t Know You Needed

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Description

This ad is promoting a video meeting tool called Whereby, and it does a great job of appealing to people who are frustrated with complicated or unreliable video call platforms.

The message starts with a strong emotional hook: “Escape your video meeting nightmare.” Right away, it speaks to a common pain point which is how stressful and clunky video meetings can feel. Then, it reassures the reader by describing Whereby as simple, private, and user-friendly.

The ad highlights that Whereby is built in Norway by privacy-friendly Europeans, which helps build trust by suggesting a commitment to data privacy. It also emphasizes how easy the platform is to use as there are no downloads, no special apps, and no technical headaches. You just create a personalized URL, share it, and you’re in a meeting with one click.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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