Description
This GM ad features Malcolm Gladwell standing on top of an EV chassis silhouette while delivering the line: “This technology is definitely a tipping point.” The message promotes GM’s commitment to releasing 30 new electric vehicles globally by 2025.
How This Works:
The ad borrows authority from a cultural figure known for explaining technological and societal “tipping points.” By associating Gladwell with EV innovation, GM positions its technology as not just new, but inevitable. The minimal visual, a chassis outline and a clean black backdrop, keeps all focus on the message: this moment is historic.
How You Can Reuse It:
You can use this approach by pairing your product with a trusted voice whose expertise aligns with your message. Use a simple, symbolic visual that reinforces the theme and a single convincing statement that frames your product as part of an unstoppable shift. This works especially well for industries undergoing transformation, AI, clean energy, fintech, health tech, and beyond.
