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The Third Constant

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Description

Here’s a bold, red slap of audacity wrapped in just enough wit to make you double-take. “There are two constants in life: FOOD & SEX,” this declaration immediately taps into the primal instincts of humanity. No beating around the bush here, just two of life’s favorite indulgences laid bare in large, unapologetic font.

And then comes Marlboro shamelessly positioning itself as the perfect “afterglow” companion with the punchline; “Great after both” whether you’ve just devoured a steak or rolled out of bed. What are they telling their audience? That a cigarette is the cherry on top of life’s most satisfying moments.

And let’s be real, it’s less about the product and more about the vibe. Marlboro isn’t just selling tobacco; it’s selling swagger, rebellion, and just the right amount of taboo. Questionable? Sure. Memorable? Undeniably.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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