Description
This meme-style ad cuts straight through the noise of modern business culture. On one end you’ve got the “so simple it’s brilliant” thinker, on the other you’ve got the “so smart it loops back to simple” genius, and stuck in the middle is a stressed-out corporate archetype buried under buzzwords, frameworks, meetings, and endless strategy decks. The message? While everyone else is overcomplicating things, the real winners, both the naïve and the brilliant, focus on the same truth: make something people actually want.
How It Works:
It’s satire with accuracy. By exaggerating the middle, where overthinking, bureaucracy, and jargon live, it highlights how easy it is for businesses to lose sight of the only thing that really matters: delivering real value. The humor hits because everyone has seen this happen. And the simple phrase repeated on both ends acts like a punchline and a reminder rolled into one. It sticks because it’s both funny and painfully true.
How You Can Reuse It:
Take a universal frustration (over-complication, bureaucracy, inefficiency) and contrast it with your brand’s simple, refreshing truth. Humor works best when it mirrors real lived experiences, especially the ones people complain about all the time. If your product or message is genuinely simpler, faster, or clearer than the alternatives, play it up. Show the chaos of “everyone else,” then position your brand as the clean, obvious, almost embarrassingly simple solution. When people laugh and nod at the same time, you’ve got them.
