Description
Toyota sells the Mark II as a budget-friendly “second car,” but the ad jokes that it looks and drives like it wants a promotion. The message is simple: you’re paying for a sidekick but getting a superhero.
How This Works:
It uses a fake contradiction to make the value undeniable. Instead of bragging, it creates a tiny “problem”—the car is too good for the price. That irony feels humble, clever, and trustworthy.
How You Can Reuse It:
Frame your product’s biggest advantage as an amusing mismatch.
“Priced like X, performs like Y.”
Let the audience connect the dots and feel like they spotted the deal themselves.
