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The Real Pickup Vehicle

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Description

This ad uses humor and irony to promote a Daihatsu van by comparing it to a Lamborghini in a surprising way. Instead of focusing on speed or luxury, the headline boldly claims that the van “picks up five times more women than a Lamborghini.” It’s a playful twist that pokes fun at how women are easily attracted to flashy, exotic cars.

The visual supports the joke with a van full of smiling women and a happy driver, highlighting the van’s practicality and space. The message is simple; while a Lamborghini might turn heads, the Daihatsu gets the job done. It’s a clever and lighthearted way to make a modest van stand out in a world obsessed with flashy cars.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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