Description
This ad is effortlessly chaotic — a hedgehog slumped in a chair, snacks everywhere, taking jump shots instead of meetings. And that’s exactly the point: PostHog makes experiments so automated you basically become furniture with Wi-Fi.
Why this works:
This ad sells the dream everyone is too shy to admit out loud: doing “real work” while looking like you’re doing absolutely nothing. The hedgehog isn’t grinding. He’s tossing paper balls, eating snacks, and vibing — and somehow that’s still considered productivity. PostHog hijacks a guilty pleasure (being lazy) and reframes it as a professional strategy. That twist is what makes it land.
How you can reuse it:
Take the one thing your product makes stupidly easy, then exaggerate that ease until it’s almost irresponsible. Turn the customer’s hidden wish into the punchline. Reject polished perfection — embrace messy, human, slightly unhinged truths. That’s where the charm is.
