Description
This ad doesn’t wait for you to lean in, it grabs you by the eyeballs. A giant glossy smile fills the billboard, but there’s a twist: a missing front tooth. Even better, the headline mimics the lisp that would naturally come with it: “What’s Mithing Here?” It’s bold, cheeky, and impossible to ignore. Before you even register the dental clinic’s name, your brain is already answering the question.
How It Works:
The brilliance lies in the playful disruption. Nothing screams “problem” louder than a missing tooth on a massive billboard, and they make it fun instead of frightening. By visually exaggerating the issue and pairing it with a smart, self-aware line, the ad turns an uncomfortable topic into something approachable. It’s humor doing the heavy lifting, reminding people of a real need without shaming them.
How You Can Reuse It:
Find something your audience instantly notices when it’s off, a gap, a glitch, a missing piece, and build your message around that absence. Use exaggeration, visual humor, or playful wordplay to point out the problem in a way that feels light rather than heavy-handed. When your ad becomes the joke people retell, your brand becomes the solution they remember.
