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The KFC Bucket List

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Description

This KFC advertisement cleverly plays on the idea of a “bucket list,” a term commonly used to describe a list of goals or experiences someone wants to complete in their lifetime. Instead of grand, life-altering goals, KFC humorously reframes the term to refer to a literal bucket of chicken that subtly hints at enticing body parts, something that’s not only attainable but deliciously satisfying. The napkin doodles list out popular KFC chicken pieces; 2 breasts, 2 thighs, 2 drumsticks, and 2 wings all checked off, implying that this is a bucket list you can actually finish.

 

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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