Description
This clever Mastercard advertisement uses a simple Venn diagram to deliver a powerful message about the connection between money and happiness. The two circles; one labeled “Things money can buy” and the other “Happiness”—overlap slightly in the middle. This overlapping area represents the idea that some things money can buy can also bring happiness.
By placing the Mastercard logo right at the intersection, the ad suggests that Mastercard helps people access those joyful experiences or items, those meaningful moments where money and happiness meet.
At the same time, the simplicity of the design and message is what makes the ad so impactful. It doesn’t claim that money buys all happiness, only some. This subtle honesty builds trust while still associating the brand with positive emotions and life’s meaningful purchases.