Description
The ad is striking! While the first two labels represent future professions, the third “Cancer” disrupts that expectation. It implies that instead of growing up to become something like a lawyer or teacher, the third child’s future may be tragically altered or ended by cancer.
The ad uses childhood innocence and friendship to create a strong emotional connection with viewers and the unexpected label “Cancer” jolts the viewer into recognizing how childhood cancer can steal a child’s future.
Though not explicit, this ad suggests the need for awareness, funding, or support for pediatric cancer research or treatment.
