Description
Toyota calls the 1966 Corona “The New Hot One,” flexing that it’s fast, stylish, fuel-efficient, and loaded with features—yet still priced like it shouldn’t be this good.
How This Works:
The ad piles on unexpected value in a way that feels almost unfair: performance of a higher-tier car, but the cost of a modest one. That mismatch creates instant appeal. The confident headline + a long list of surprises = classic “overdeliver” positioning.
How You Can Reuse It:
If your product gives more than people expect, stack the proof. Lead with a punchy promise, then follow with a quick-fire list of “wait… it also does that?” benefits.
It makes the audience feel like they’ve found a cheat code.
