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Text and Drive

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Description

A masterclass in morbid wit and reverse psychology! A billboard that screams, “TEXT AND DRIVE,” brought to you by  Wathan Funeral Home. At first glance, it’s shockingly inappropriate, as if the advertiser is actively encouraging reckless behavior but that’s the brilliance of the ad. It grabs your attention, jolts your sense of reason, and then lets the dark irony marinate in your brain like a plot twist in a well-written thriller.

What makes this ad even more clever is the subtle dig at human behavior. People ignore warnings all the time “Don’t text and drive,” “Drive safe,” “Stay focused” they mostly fall on deaf ears. But this? This hits different. This actually makes you more aware of the dangers of texting and driving as It’s not a plea for caution, rather, it’s a business pitch from the last people who should benefit from your bad choices. It weaponizes irony, using the morbid nature of their service to highlight the deadly consequences of distracted driving.

In a world of forgettable messages, this one lingers. It doesn’t just raise eyebrows; it raises awareness. Because nothing says “stop texting while driving” quite like imagining your name on the next client list at Wathan Funeral Home.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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