Description
This ad from Toshiba promotes their line of portable electronics, portable TVs and radios, showing young people on a beach holding Toshiba devices while the copy urges readers to “tell the portable people” that Toshiba exists.
How This Works:
The ad uses humor and a playful social angle. Instead of directly selling features, it frames Toshiba as the brand people should know about, leveraging social proof and FOMO. The imagery of carefree, attractive people with portable devices strengthens the appeal.
How You Can Reuse It:
You can adopt this strategy by creating ads that position your product as the one everyone should already know about. Use a fun, socially-driven message that calls attention to a “gap” between what people think they know and what they should know. Combine this with a lifestyle image that reflects your target audience.
