Description
This ad from Babylon Health uses a clever and relatable phrase to grab attention: “Off to the doctor, back in five.” The play on words crossing out “at” and replacing it with “in” suggests that seeing a doctor is now so fast and easy, you can do it and be back in just five minutes.
It promotes the convenience of their mobile GP services, available 24/7, and directly appeals to busy people who don’t have time for traditional appointments. Visually clean and modern, with bright colours and a phone displaying a friendly doctor, the ad reinforces the message that healthcare can be quick, digital, and still personal.