Description
Imagine missing an irreplaceable moment because of a drained battery, nobody wants to be in that position. This humorous print ad by Lennar, a company that sells battery chargers and rechargeable batteries remind us of how fickle memories are if not immediately captured in time.
The ad copy strategy creates the FOMO; Fear Of Missing Out sensation by emphasizing the importance of always having a charged battery, especially for unpredictable moments.
No doubts whoever owns a camera that uses batteries would surely want to get one of those functional battery chargers from Lennar after seeing this ad.
