Description
This sign is pure small-town honesty: “We pump septic tanks. We fill swimming pools. Not the same truck.” It’s stupidly funny because it answers a question nobody asked — but everyone low-key wondered. It makes a dirty job sound trustworthy, and somehow charming, by admitting the one thing you were scared to imagine.
Why This Works
Humor builds trust fast. When a business jokes about the gross part, you believe them about the clean part.
How to Reuse It
Take the fear your customers never say out loud. Say it for them. Then calm them down with a punchline.
