Description
This ad from Quiksilver uses the powerful phrase “Happiness Comes in Waves” to connect emotions with the surfing lifestyle. It shows a surfer riding inside a wave, highlighting the thrill and beauty of the ocean.
The ad cleverly combines a sense of freedom with a product, specifically the “Tang Fish” surfboard, priced at $345. By linking happiness to surfing, the brand encourages people to find joy through adventure and nature, all while promoting their gear as the key to that experience. It’s simple, emotional, and effective.
