Description
This Durex ad cleverly pairs a face mask with a condom under the headline “Protect Yourself & Your Loved Ones.” One is labeled “Going Out,” the other “Going In,” making a clean but cheeky comparison between two very different forms of protection.
How This Works:
It’s funny, simple, and instantly clear. By placing two everyday protective items side-by-side, the ad turns a pandemic visual into a sexual-health reminder. The humor isn’t loud, just a smart wink that makes the viewer connect the dots without overexplaining.
How You Can Reuse It:
Take two items from totally different contexts that share a functional link (protection, safety, convenience, speed). Put them together with a clever relational label. Keep the layout clean, the wording minimal, and let the visual analogy do the heavy lifting.
