Description
This ad is Apple being bold without trying too hard. “Absolute power corrupts. Enjoy.” isn’t just a headline, it’s a wink. Instead of warning you about performance, Apple flips the script and makes power feel playful, almost rebellious. It’s telling you this machine isn’t just fast, it’s dangerously good, and you’re supposed to enjoy every second of it.
How it works
The magic here is contrast. The line borrows a serious, almost philosophical quote, then immediately disarms it with one word: Enjoy. That shift makes the reader smile and lean in. Below that, Apple backs up the confidence with real specs, but they’re not the hero of the story. The idea comes first. The performance details simply justify the attitude. It’s confidence anchored in substance, not hype.
How it can be reused
This approach works anywhere you want to sell strength without sounding aggressive. Any product that’s powerful, fast, or industry-shifting can borrow this structure: make a bold statement, twist expectations, then casually deliver proof. It’s especially effective when your audience already suspects you’re good, you’re just giving them permission to enjoy it.
