Description
This ad uses humor and visual storytelling to cleverly make a point about male vanity and the power of clothing, specifically, the tuxedo. As we watch the man gradually dress up in front of a mirror, the captions reveal his internal thoughts shifting from modest reflection to full-blown self-adoration. With each layer of clothing, his confidence grows, until he’s not just dressing up, he’s philosophizing about male psychology and blaming “Gloria” for not understanding him.
At its core, the ad plays on the idea that clothes don’t just change how others see you, they change how you see yourself. By the time the man is fully dressed in his tuxedo, he feels like a whole new version of himself. The humor lies in how quickly he convinces himself that he’s wise, self-aware, and even misunderstood, just because he looks good in a suit.