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Murder Your Thirst

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Description

Water is such a common and boring product but Liquid Death turns drinking water into a morbid adventure.

Instead of marketing water as “pure and healthy,” Liquid Death goes full punk rock. It packaged still and sparkling water in tallboy beer cans, with bold skull-heavy branding and slogans like “Murder Your Thirst.”

Cans over plastic bottles help support their “death to plastic” message, aligning with eco-conscious values.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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