Description
This Oatside ad feels like a little animated daydream that escaped from someone’s notebook. You’ve got a chill bear in shades riding a scooter, a duck hanging on like it’s late for brunch, and a carton of oat milk sitting proudly beside the headline: “the best thing since sliced milk.”
It’s quirky, playful, and just the right amount of ridiculous, exactly the kind of personality-driven charm Oatside uses to stand out in a sea of overly serious “plant-based” messaging.
How It Works:
The magic lies in mixing absurd humor with a familiar claim. They take the classic line “the best thing since sliced bread” and twist it into something that feels smart and cheeky at the same time.
The visuals are intentionally cartoonish, almost childlike, reminding you that oat milk doesn’t need to be precious or pretentious, it can be fun.
By turning the product into a character in a larger, joyful world, the ad makes the brand feel alive, not just consumable.
How You Can Reuse It:
Create a universe, not just an ad. Take your product and build a little world around it, characters, personalities, inside jokes, something that makes people smile before they even notice what’s being sold.
Then, anchor it with a playful twist on a familiar phrase. That combination of comfort + humor makes the message stick.
When your brand feels like a friend with a sense of humor instead of a company trying to convince you of something, people don’t just buy it, they join the vibe.
