Description
This ad from Durex uses a clean blue background with simple white text that reads, “We have many positions available.” The line cleverly plays on the double meaning of “positions”, hinting at sexual variety while positioning Durex as the essential partner for all of them. The minimalistic design makes the message bold, confident, and unmistakably cheeky.
How This Works
The ad takes a common corporate hiring phrase and flips it into a sexual innuendo. The humor lands because the viewer first interprets it in the professional sense, only to realize it’s about sexual positions once they notice the Durex logo. This form of wordplay works because it creates a micro-moment of surprise and delight, the exact emotional hook that makes ads memorable and shareable.
How You Can Reuse It
You can recreate this structure by borrowing everyday phrases from professional, formal, or mundane environments and giving them a humorous twist tied to your brand. Keep the visual style clean, the text minimal, and rely on a single clever double meaning. This approach works well for social media ads, product announcements, and campaigns where you want the brand voice to feel bold, witty, and modern.
