Description
This billboard pulls a tiny scam on your senses. On one side: a can that looks like every other canned drink in a gas station cooler. On the other side: a latte that looks like it should cost $7.50 and come with a barista who knows your childhood trauma. La Colombe basically says, “Yeah, it looks plain — but wait till it hits your tongue.”
Why This Works
It plays with contrast. Boring can, fancy taste. Your brain loves the surprise, and the ad milks it in two panels.
How to Reuse It
Show the glow-up. Put the plain version next to the experience. Let the before/after do the bragging for you.
