Description
This ad by Plum Guide uses a bold and thought-provoking message to catch your attention: “If you’re 38, you have about 42 holidays left.” It instantly makes the viewer stop and think about how limited our time is especially when it comes to vacations.
Instead of just promoting travel, it appeals to your emotions by reminding you that life is short and each holiday is precious. The underlying message is that if you only have a few special breaks left, you shouldn’t waste them on average experiences. Plum Guide positions itself as the solution, offering high-quality, memorable stays.
