Description
This Nike ad delivers a powerful message in a simple and bold way. It shows the days of the week, Monday through Sunday all checked off, while “Someday” is crossed out. The main line, “Someday is not a day of the week,” pushes the idea that waiting for the “perfect time” is just an excuse.
Nike is reminding us that action matters. Whether it’s working out, chasing a goal, or making a change, now is the time, not later, not “someday.” The tagline “Just do it“ ties it all together, encouraging people to stop hesitating and start moving.
Visually, the ad is clean and dramatic, using dark tones and a lone figure walking through sand symbolizing the personal journey. It’s motivational without being preachy, and it speaks to anyone who’s ever said, “I’ll do it tomorrow.”
