Description
This KitKat ad is a brilliant and humorous play on something almost everyone with a computer has experienced; the dreaded system crash. Styled exactly like a Windows error screen, it tells the viewer that the device has “run into a problem and needs to restart,” but adds a clever twist: “a.k.a. it’s taking a break. You should have a break and recharge too.”
This message ties directly into KitKat’s iconic slogan, “Have a break, have a KitKat.” By mimicking a frustrating tech moment and turning it into a light-hearted suggestion to relax, the ad not only grabs attention but also delivers its message in a relatable and memorable way.
The smiley face at the top replaces the usual sad face that accompanies crash screens, instantly signaling a friendlier tone. The QR code and web link provide a fun follow-up for those intrigued, keeping the ad interactive.