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Fully Endowed: The Corolla 1600.

Additional information

Description

This vintage Toyota ad showcases the Corolla 1600 by labeling all its included features directly on the image, engine, brakes, tinted glass, reclining seats, whitewall tires, etc., and emphasizes that everything shown comes standard at no extra cost.

How This Works:
The ad uses a visual inventory strategy, turning the car itself into the sales pitch. By pointing to each feature, Toyota proves value transparently, reinforcing affordability without sacrificing quality. The phrasing “fully endowed” adds a playful edge that grabs attention.

How You Can Reuse It:
Apply this method by visually breaking down your product’s features in a single, clear image. Highlight what’s included at no extra cost to create perceived value. Pair it with a confident, slightly cheeky headline to make the message memorable and persuasive.

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Rahcel Payne
Rahcel PayneCopywriter
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Love how I think about copies differently now
Dayo Oluwaseun
Dayo OluwaseunCMO
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love the way you talk about it, I made the whole team subscribe yesterday

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