Description
This creative ad cleverly uses the evolution of the Twitter logo from a bird in 2006 to the stark “X” of 2023 to highlight a powerful message about wildlife conservation. The progression suggests a metaphorical extinction of the bird, culminating in its disappearance in 2023.
The tagline “Protect our wildlife, before it’s too late.”, paired with the WWF (World Wildlife Fund) logo, drives home the urgency of environmental action. The ad draws a parallel between corporate rebranding and the irreversible loss of species in the wild, using a familiar cultural symbol to make the message relatable and impactful.
It’s a smart, visually-driven campaign that leverages modern iconography to raise awareness about a serious issue.
