Description
This Rolex ad uses power and prestige to sell more than just a watch, it sells class. The message, “If you were negotiating here tomorrow, you’d wear a Rolex,” places the viewer in a high-stakes setting, suggesting that important people at global conferences, like at Geneva’s Palais des Nations, naturally wear Rolex watches.
It implies that owning a Rolex is not just about telling time, but about being taken seriously, showing confidence, and fitting in at the top. The clean layout, black-and-white aesthetic, and bold text all give the ad a serious, professional tone.
In simple terms, this ad tells you that if you want to play in the big leagues, you need to look the part and a Rolex is part of that look.
