Description
This billboard goes straight for the chaos: “We want to sit on your face.” Then it adds “(respectfully)” like that fixes anything. It’s bold, stupid-funny, and impossible to ignore — which is exactly the point. Detour Sunglasses doesn’t explain why their shades are good. They just hit you with a line your brain can’t unsee. You laugh. You remember. You look at the brand. Easy.
Why This Works
Shock value + self-awareness is undefeated. The joke is wild, but the “respectfully” saves it from disaster and makes it even funnier.
How to Reuse It
Take the thing your product literally does. Say it in the wrongest way possible. Then soften it just enough to make it safe. That tension = gold.
