Description
FedEx shows a chicken stepping out of a FedEx crate with the headline: “Now you know which one came first.”
It hijacks the classic “chicken or the egg?” debate to brag about their speed and dependability, with zero technical talk.
How This Works:
It’s cultural reference meets brand flex.
By using a universally known joke, the ad grabs attention instantly. Then FedEx inserts itself as the punchline, implying:
“If it arrived, FedEx brought it, obviously first.”
It’s humor built on recognition, not explanation.
How You Can Reuse It:
Take a famous saying, debate, or cliché and twist it so your product becomes the answer or the joke.
You’re not selling features, you’re selling cleverness.
And people always remember the ad that made an old joke feel new.
