Description
This ad is pure petty. McDonald’s basically grabs a Burger King Whopper, stuffs it into a Big Mac box, and laughs. It’s the kind of disrespect that feels like a schoolyard joke — simple, childish, and devastating. The message is loud: even your burger knows where the real fame is.
Why This Works
It’s playful sabotage. You don’t explain why you’re better — you let the competitor accidentally confess it by sitting in your box. Easy win.
How to Reuse It
Put your competitor in a situation where they look like they secretly admire you. No insults. Just a visual mic drop.
