Description
This ad hits hard because it tells an uncomfortable truth without drama. Cars can be repaired. Humans can’t. The contrast between a real leg and a mechanical one makes the message instantly human, instantly serious. No shock tactics. Just reality, staring you in the face.
How it works
It uses visual comparison instead of explanation. One side shows what’s natural. The other shows what’s permanent when things go wrong. The line “Spare parts for humans are not as original as those for cars” reframes drunk driving from a legal issue into a lifelong consequence. The brand steps back. The message steps forward.
How it can be reused
This structure works for any campaign where consequences matter more than features. Put two outcomes side by side. Let the audience connect the dots themselves. When people arrive at the conclusion on their own, the message sticks longer and feels personal, not preached.
