Description
This KitKat ad cleverly uses humor and relatability to connect with its audience, particularly people working in creative or digital fields. The image shows a Photoshop file named “KitKat_ad_final_final2_rework.psd” a nod to the often chaotic and endless cycle of revisions that designers and marketers know all too well. It’s a light-hearted jab at the reality of project work, where “final” files are rarely final, and “rework” becomes a daily norm.
Below the image, the tagline reads: “Can’t catch a break? Take one.” This line references the common phrase “take a break,” which ties perfectly into KitKat’s famous slogan, while also offering a moment of empathy for people feeling overworked or overwhelmed.