Description
When Burger King is put in reasoning mode, he might become a vegetarian.
This ad from Burger King is a clever and emotionally engaging piece that combines childlike curiosity with a subtle promotion of plant-based nuggets.
At its core, this ad is about Burger King’s plant-based nuggets, but it’s presented in a subtle, storytelling way rather than a direct product push.
This is a brilliant use of childlike humor and inner dialogue to tap into Burger King’s playful brand identity without being preachy about health or sustainability.
Instead of shouting “TRY OUR PLANT-BASED NUGGETS!”, it draws you in through story and charm.
