Description
Starring the legendary George Burns, whose signature cigar and effortless humor set the tone right from the headline, this Scotch ad uses influencer marketing to capture their audience. The headline “I love to sing. And I love to drink Scotch. Most people would rather hear me drink Scotch.” combined with Burn’s image is a humorously catchy way to gain attention.
The ad features Burns rambles in the best possible way mixing quips about aging, writing, and his musical mishaps with loving references to his preferred whisky. He even tosses in a bar joke, complete with a clever twist, all while reinforcing the brand without sounding like an ad. It’s more than an endorsement; it’s an experience more because it feels personal. You almost forget it’s advertising until you want a drink.
