Description
This Range Rover ad is a brilliant mix of humor, exaggeration, and rugged imagery to make a bold point which is that this car can handle anything. The headline is funny, but also effective. It sets up the idea that if a Range Rover can survive a rhino, it can definitely survive your daily life.
The ad image appeals to our sense of adventure, but also to practicality. It says, “Don’t worry about potholes, curbs, or rough weather, this vehicle is built for the extremes.”
The fine print reinforces the message, describing the car’s 14-gauge steel chassis and its ability to endure everything from jungles to snow-covered mountains. It even adds a touch of luxury and pride by mentioning that many older Range Rovers are still on the road decades later.
