Description
This ad doesn’t describe anything. It just asks a question, and trusts your curiosity to do the rest. “Have you met Mr. Goodbar?” feels more like an introduction than a pitch. It’s friendly, slightly mysterious, almost social. You’re not being sold chocolate; you’re being invited to meet a character. And once a product becomes a someone, it instantly feels more familiar, more memorable, more human.
How It Works
The power here is restraint. No feature list. No over-promising. Just a bold name, a bright wrapper, and a question mark doing the heavy lifting. The design pulls your eye, the name sticks in your head, and the unanswered question creates a small itch you want to scratch. At five cents, the barrier is low. Curiosity fills the gap logic usually occupies. You don’t need convincing, you just want to know what “Mr. Goodbar” tastes like.
How It Can Be Reused
This idea is timeless because curiosity never expires.
Any product with a strong identity can borrow this structure: introduce, don’t explain. Ask, don’t tell. Let the audience complete the story themselves. It works on posters, billboards, social ads, launch pages, anywhere attention is scarce and simplicity wins.
Sometimes the smartest thing a brand can say is a question…
and then get out of the way.
